Brand Gap, The: Revised Edition

Pozostałe

Brand Gap, The: Revised Edition

Marty Neumeier

Revised Edition

150.46

cena bazowa: 34.99 EUR

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today' s most well-known and respected authorities on the topic of branding. Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

Szczegóły produktu

Data wydania
04. August 2005
Język
englisch
Wydanie
2. Auflage
Liczba stron
208
Seria
Autor
Marty Neumeier
Wydawnictwo
New Riders
Format
kartoniert
Ilustracje
Waga
250 g
Wymiary (D/S/W)
204/138/12 mm
ISBN
9780321348104

O autorze

Marty Neumeier Marty Neumeier' s professional mission is to " incite business revolution by unleashing the power of design thinking. " He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling " whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER' S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.

Wysyłka InPost

1–3 dni robocze

Płatność PayU

BLIK, karta, przelew

30 dni na zwrot

Bez podawania przyczyny

Może Ci się spodobać

Koszyk

Twój koszyk jest pusty