Poradniki i psychologia
Made to Stick
Chip Heath, Dan Heath
Why Some Ideas Survive and Others Die
58.01 zł
cena bazowa: 13.49 EUR
Szczegóły produktu
- Data wydania
- 22. Januar 2013
- Język
- englisch
- Wydanie
- —
- Liczba stron
- 336
- Seria
- New York Times Bestseller
- Autor
- Chip Heath, Dan Heath
- Wydawnictwo
- Random House LLC US
- Format
- kartoniert
- Ilustracje
- —
- Waga
- 284 g
- Wymiary (D/S/W)
- 206/140/20 mm
- ISBN
- 9780812982008
O autorze
Chip Heath Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.
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